Redesigning the Product Detail Page to Increase Add to Basket Conversion. In the highly competitive world of fast fashion, the product detail page (PDP) is crucial in influencing a customer's decision to add an item to their basket. This case study outlines how I tackled the redesign of the PDP for River Island’s mobile apps to increase the "add to basket" conversion rate.
Research, Usability Testing, UX/ UI
1 Designer, 1 Front-end engineer, 1 BA, 1 QA
Design Thinking
Sketch, Protopie, Zeplin
