Legend

Crafting a New Brand Direction

Context

Legend is a TV and internet service provider based in Nigeria. As part of their new strategy to launch and deliver premium entertainment they needed to refresh their existing brand identity to match a bold new direction. I developed a distinctive new visual identity for the brand shaped by their core values and market.

Role

Graphics Design, Art Direction

Team

Solo

Approach

Research, Design & Exploration

Tools

Adobe Photoshop